It includes a set of useful features:
Once installed, you can point their smartphone at any artwork on the app and visual recognition technology will recognize the artwork. The app then provides you with more information about that specific piece.
It’s easy to get overwhelmed by the volume of artwork on display and forget or lose track of your favourite works. Using the shortlisting feature, this time around you can easily save your favorite artwork for later.
You can purchase artwork directly through the app, either before, during or even after the Fair. The app is safe and secure.
When you see an artist you like at the fair, you will be able to see their full portfolio of artwork - even pieces that aren't on display. This means a wider selection of artwork beyond what you see in the hotel rooms.
Through the app, we are able to send messages directly to your mobile to notify you about artists at the Fair and inform you about activities going on including live demonstrations and panel discussions, and guided tours.
Share your favorite artwork at the Fair with friends and family through the power of social media.